What documents are included in the package?
a sample plan of the franchise package.
Concept and presentation of the franchise
Conceptual information about the franchise, its key parameters, distinctive features, and advantages;
information about the franchise program:
basic terms, payment scheme, requirements for franchisees, franchise development strategy
Corporate identity (brand-book)
Guide to the use of the TM corporate identity:
logo, fonts, corporate materials (business card, letterhead, envelope, etc. ), materials (advertising, informational, etc. )
Guide to design (design)) ;
layout;
description of materials and principles of arrangement of commercial equipment and furniture;
standardization of the exterior and interior
The merchandising standards
Sales organization standards
Human Resources Management
Staffing table, job responsibilities, selection, training, and motivation of employees of the facility, standards of internal labor regulations, and appearance
Franchise business processes