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Product research is the systematic process of gathering and analyzing information about potential or existing products to understand market needs, identify opportunities, and inform product development decisions. This involves evaluating consumer preferences, market trends, competitor offerings, and product performance. Through various methods such as surveys, focus groups, and market analysis, product research helps businesses create products that meet customer demands, enhance user experience, and maintain a competitive edge. The insights gained from product research guide strategic planning, improve product features, and optimize marketing strategies.
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