Why you need Facebook Coversion API & Google Analytics?
After ios 14 update and significantly increasing usage of AD blockers browser isn't sending cookies information to social media or any 3rd party website/app. It means you aren't getting data (Almost 80%) from any ios (Apple devices) user.
So, to get more conversions And ROI Conversion API setup became mandatory.
My Kwork Include:
. Install GA4 and GTM
. Setup FB pixel for Website
. Setup Conversion API
. Server Side Tracking
. Event Deduplication
. Increase Event Match Quality
. Domain Verify
. IOS 14.05 Update
. Enhanced Ecommerce Tracking
. Google Analytics GA4
. Conversion tracking
. Google Ads Remarketing Tag
. remarketing audience for Google Ads in GA4
. Setup Ecommerce tracking using data layer
. All Standard Events : Page View, View Content, Add To Card, Initiate Checkout, Purchase.
Platform
WordPress
Any Custom Website
Inbox me
thanks.
You need Facebook pixel id , Google tag manager account , Google Analytics account , website information