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*A/B Testing** to refine strategies and ensure the best outcomes.
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1. **Business Information:**
- **Business Name and Niche:** Industry, products/services offered.
- **Website/Online Store Link:** To direct traffic and analyze landing pages.
- **Social Media Pages:** Existing Facebook/Instagram profiles.
2. **Campaign Goals and Objectives:**
- **Goal Type:** Awareness, traffic, lead generation, sales, app installs, etc.
- **Key Metrics:** Conversions, clicks, ROAS (Return on Ad Spend), or other KPIs.