I would assess all On-Page SEO and Technical SEO to position your website on Google for your desired keywords.
On-page SEO refers to the optimization tactics applied directly on the website to improve its search engine rankings and attract organic traffic. Here are some key aspects of on-page SEO:
Keyword Research: Identifying relevant keywords that users are searching for and incorporating them strategically into your content.
URL Structure: Creating SEO-friendly URLs that are descriptive and contain targeted keywords.
Internal Linking: Linking relevant pages within your website to improve navigation and distribute link equity.
Image Optimization: Optimizing images by using descriptive filenames, alt tags, and captions to improve accessibility and search engine visibility.
Technical SEO:
Technical SEO focuses on optimizing the technical aspects of a website to improve its search engine visibility. Here are some key components of technical SEO:
Site Structure: Organizing website content hierarchically and implementing XML sitemaps to help search engines understand the structure of your site.
Robots. txt:
Canonicalization:
Schema Markup:
Keyword Research : Identify relevant keywords related to your content, considering search volume, competition, and relevance.
Title Tags
Meta Descriptions
URL Structure
Headings (H1, H2, etc.)
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