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BASIC:
Excludes logo design and is based on the files provided by the client.
Brand Guideline Book PDF including the following:
•Color selection
•Fonts selection
•Guidelines & Usage
•Logo usage guide
•Brand Keywords
•Mockups - visualizations
standard:
Includes design of word mark and symbol, with multiple concepts.
Brand Guideline Book PDF including the following:
•Word mark logo & Usage Guide
•Symbol or Secondary logo (fits Social Media profile pictures) & Usage Guide
•Color selection, & Usage Guide
•Fonts selection, & Usage Guide
•Brand Keywords
•Mockups - visualizations
premium:
Includes design of word mark and symbol, with multiple concepts.
•Brand Guideline book PDF including the following:
•Word mark logo & Usage Guide
•Symbol or Secondary logo (fits Social Media profile pictures) & Usage Guide
•Color selection, & Usage Guide
•Font’s selection & Usage Guide
1. Confirm the company name and tagline.
2. Understand brand values, mission, and vision.
3. Identify the target audience (age, gender, interests).
4. Analyze competitors and brand differentiation.
5. Request style, color, and typography preferences.
6. Determine usage (website, packaging, social media).
7. Clarify expected deliverables (logo, color palette, typography, brand guidelines).
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