Yandex Direct is an effective advertising platform for B2B and manufacturing companies to reach their target audience. To set it up, create an account, define clear goals (like generating leads or brand visibility), and perform keyword research. Segment your audience by location, industry, and role, and create compelling ads that address client needs. Set your budget, optimize landing pages for conversions, and track performance using Yandex Metrica. Regularly test and adjust ads to improve results, and scale successful campaigns to maximize ROI.
Order requirements for setting up Yandex Direct for B2B and manufacturing companies include:
Yandex Direct Account: Create and link your account.
Clear Campaign Goals: Define objectives such as lead generation or brand visibility.
Audience Targeting: Segment by industry, location, and roles (e. g. , decision-makers).
Keyword Research: Identify relevant keywords and long-tail terms.
Compelling Ads: Create targeted, persuasive ads with strong CTAs.