Brand identity design includes:
- Logo
- Brand colors
- Brand fonts
- Business card templates
- Brand identity usage guide
Work process
- Task discussion (briefing)
- Researching of competitors and target audience
- Collecting and showing you references (design examples)
- Once you like the references, I will start working on two design options
- Presenting both options
- Finalising the chosen option
- Sending design to you
Everything you have!
- The name of the company and what it does.
- Who is your target audience
- What emotions the brand should evoke
- References of what you like/dislike
- Your preferences for colours, logo design, etc.
- Do not be afraid to ask unnecessary questions
- The more detailed the instructions, the more the result will meet the expectations
It is not essential to answer all the questions above