If you are going to run your own website then Keyword research & Competitor analysis should be your first and foremost step to do. If you don't have any idea what people type in google search bar related to your niche or topic and how much strong your competitors are, then how could you run your website, your all effort and money will waste.
Proper research will give you low competitive keywords which will rank easily and weak points of your competitor in which you will be able to beat them and make your place in google's landscape.
Action plan
All the data will be in well presented excel sheet ( In pivot charts + pie charts ) as well as in Pdf form in which i will explained you in detail.
Once you place your order, please send me a brief where you give me all the necessary details. Make sure you provide me with any available files, information, and access, if they are necessary for me to complete your order