The Business Model Canvas is a strategic management tool useful to design new business models or analyze existing ones. It's a visual way that shows how a company creates, delivers, and captures value through nine blocks describing a firm's or product's value proposition, infrastructure, customers, and finances. The canvas is useful to show how your business operates, makes money, and manages costs. It gives an overview of how profitable your company can be.
What can you do with then Business Model Canvas?
- Map Existing Business Models: visualize your business model to analyze and eventually modify it.
- Design New Business Models: explore business ideas whether you are a start-up or an existing business.
- Manage a Portfolio of Business Models: Use the canvas to juggle between "Explore" and "Exploit" business models.
I can help you to understand the Business Model Canvas and to start using it for your projects. I will use a lot of examples and case uses to be sure you can cover every aspect of the tool.