Setting goals in Google Analytics via Google Tag Manager
Time frame: 2 days
To track the effectiveness of traffic channels, search traffic or even more so advertising traffic, analyse user behaviour on a website, track the sales funnel, etc.
Goals can be different, including:
Click on phone number or email
Purchase through site
Sending a contact via feedback form
Visit a shopping cart page
Click on messenger or social media button
Visit a specific page on a website
In this task I will
Install Google Analytics Universal or Google Analytics 4 via Google Tag Manager
Create a trigger for a goal on your site in GTM
Create a goal tag to import into Google Analytics from GTM
Create a conversion target in Google Analytics
Test it in real time
Show and explain how to track your goals by segment
Important! Your site must have the ability to link to scripts, for example, the phone number must be a clickable link, the contact form button must have a class or id stamped on it, this is usually done on standard website templates. If this isn't the case, an additional service may be required.
Action which you consider as conversion, for example click on the phone number
Admin access to my Google Analytics email
Admin access to my Google Tag Manager email
Reviews you can trust
We promise an excellent order experience or your money back.
If you're not satisfied, we're not satisfied. That's why you have the chance to review and approve a seller's delivery before your money changes hands.
