Hello. I’m officially certified by Google Analytics (here is a direct link: https://academy.exceedlms.com/student/award/24957614 ).
I am attentive to detail. Meeting deadlines is important for me! This KWork includes:
- Installing Google Tag Manager (GTM) via WordPress plugin or manually in a theme.
In Google Tag Manager:
- Installing Google Analytics (GA)
- 404 Page Not Found Tracking
- Bounce rate correction via page scroll tracking
Since each site has different goals, you can additionally order additional settings. If you are at a loss in choosing the right options for an order, please write me the URL (address) of your site. And I will analyze it for free and give you my recommendations.
In addition, I want to emphasize a very important thing about bounce rate, which clients often miss.
“Bounce rate” accuracy is low in Google Analytics (GA) because GA does not (by default) record user actions if a user is just viewing a page. This is important for your marketing expenses because Google Ads (AdWords) takes it into account. Plus you will lose your users (leads) for remarketing.
I implement scroll page tracking to solve this problem.