1) Install and configure the plugin All In One SEO Pack or Yoast SEO:
- configure the selected plug-in
- connect micro-markup OpenGraph and Twitter cards
2) I set up robots. txt: close all duplicate and technical pages from indexing
3) Customize Sitemap. xml
4) Remove garbage: meta tag "generator", RSD link, shortlink link, REST API, styles. recentcomments, archives of dates, tags, attachment pages, links from the admin bar, the "Site" field in the form of commenting and so on.
5) install and configure the caching plugin
6) Plugin for optimizing and cleaning the database from revisions and other garbage - which will improve the site as a whole.
7) Image compression - I will install and configure the plug-in to compress all images, and will also compress the downloaded
For Blogs I'll add:
1. Plug-in for automatic re-linking
2. Install and configure the plug-in "Table of contents"
After doing the internal SEO optimization, you will get an optimized site that will greatly affect the ranking in Google!