An emotionally charged sign. Reflective style and accessibility. The minimalism of the sign reflects the style, the forms and the negative space in which the letter "i(and)" fits in, conveys the character, like the "yin yang" icon, from two opposites that complement each other (negative and positive space) one whole appears (the sign itself). A reference to the main characters of the film, who were able to overcome obstacles only by uniting, despite the fact that they are so different. Two lightning bolts joined together and formed such an abstract smoke and a dynamic letter "i(and)" separating the name and at the same time uniting it into a whole. There are references to the chat (dialogue icon) and speed and geolocation (as if it beckons to come in and see what is there) and much more. The sign is very simple and dynamic, which in turn makes it easy to read and attract attention even in seriously loaded traffic.