1. Why do you exist? What's your story? How did your brand come into this world?
2. Who are your competitors? Can you name them?
3. What are you offering that they aren’t? If they’re similar, why does the world need another brand like yours?
4. Who are your customers? What do they do? Why do they hire your product?
5. Do you have any inspirations for your product?
6. What results do you want from the brand story?
7. How do you manufacture/ get your service to the market?
8. What are your future plans? Do you plan to expand on other things too?
9. What adjectives would you use to define your brand? (Like luxurious, royal, expensive, natural... ) Anything that pops in your mind?
10. How much does your product cost?
11. Do you have a website presence?
12. Can you send me some photographs of your product? Also, what quality of material do you use to make them?
13. What is so special about your product or service: If you wanted to sell it to me, what would be the one thing you wouldn't miss to talk about.
14. How many words do you need the story for?